B) convey more detailed messages

  C) use more production techniques                         D) get messages out more effectively

4. Advertising on radio continues to grow because ________ .

A) more local radio stations have been set up               B) modern technology makes it more entertaining

C) it provides easy access to consumers                   D) it has been revolutionized by Internet radio

5. Magazines are seen by advertisers as an efficient way to __________ .

  A) reach target audiences    B) appeal to educated people   C) attract diverse audiences   D) convey all kinds of messages

6. Out-of-home advertising has become more effective because _______ .

A)  billboards can be replaced within two hours            B) consumers travel more now than ever before

C )  such ads have been made much more attractive         D) the pace of urban life is much faster nowadays

7. The challenge to Internet advertisers is to create ads that are _______ .

  A) quick to update     B) pleasant to look at      C) easy to remember        D) convenient to access

8. Internet advertisers will have to adjust their methods to reach audiences that tend to be __________ .

9. Direct mail is an effective form of advertising for businesses to develop _______ .

10. This passage discusses how advertisers select ________ for advertisements.

 

Part III Listening Comprehension (35 minutes)

Section A
11. A) Give hi