reason is that companies and industries(2)___ money, 2.___ as they get reductions in the tax they owe if they sponsor sports or arts activities.
As sponsorship is (3)___, careful thinking is required in deciding 3.___ which events to sponsor.
It is important that the event to be sponsored(4)___ the product(s) 4.___ to be promoted. That is, the right(5)___ and maximum product coverage 5.___ must be guaranteed in the event.
Points to be considered in sports sponsorship. Popularity of the event
International sports events are big(6)___ events, which get extensive 6.___ coverage on TV and in the press.
Smaller events attract fewer people. Identification of the potential audience
Aiming at the right audience is most important for smaller events.
The right audience would attract manufacturers of other related products like(7)___ , etc. 7.___ Advantages of sponsorship
Advantages are longer-term.
People are expected to respond (8)___ to the products promoted. 8.___ And be more likely to buy them.
Advertising is (9)___ the mind. 9.___
Sponsorship is better than straight advertising: a)less(10) ___ 10.___
b)tax-free
改错
Part Ⅱ Proofreading and Error Correction (15 min)
The following passage contains TEN errors. Each line contains a maximum of ONE error. In each case, only ONE word is involved. You should proofread the passage and correct it in the following way. For a wrong word, underline the wrong word and wri te the correct one in the blank provided at the end of the line. For a missing word, mark the position of the missing word with a “∧” sign and write the word you believe to be missing in the blank provided at the end of the line. For an unnecessary word cross out the
